The new company when you start isolating out NC values you realise it – you get it if you like – and you start seeing them in all the most unlikely places. You also realise that 100% NC’s are very few and far between, but these are companies which exhibit some of the values and services.
Dyson for example makes a vacuum cleaner. They make an honest vacuum cleaner. It works very well – it doesn’t make money for Dyson on the sale of new bags, but it does make money for them because it is well built and designed, unlike ALL of its competitors. And if it is purely because they (the competitors) came at the problem from the wrong way. They made no real attempt to improve their product over the years, apart from ‘pretty’ colours (debatable) and also pretty horrid design changes to the cases. But the core ‘engine’ if you like – ‘the business end’ – was unchanged, and well, frankly, wore out after about one year, if that. It is an example of old style capitalism with obsolescence built right in. With the customers just a revenue stream. And having any idea of customer service or giving them what they really want, which is a vacuum that picks up dirt and continues to do so. Now Dyson the company does this very well – but some of its employees may not agree with you – the ones made redundant when production moved to the Far East from England. Not very NC for the England workers! So I would say that Dyson displays in its products the spirit of NC, but in its relationship with its workers then I’m not so sure.
posted by Pete Gilbert @ 9:28 pm
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