Saturday, August 07, 2004

The concept of the “New Company” (NC)
What is a “new company?” Well, they aren’t necessarily new in the sense that they’ve just been formed. They could be quite an old or established company. No – a “new” company is one that thinks and acts in new ways. Just what does that entail?
So what companies are “new” companies? (or businesses)

  • Microsoft (provisional
  • Google
  • Innocent Smoothies Ltd
  • Apple?
  • The Lounge (Bedminster)
  • Dyson? (provisional)
  • Patagonia (clothing company


What do they do? They give people what they want. Good service. That is the key. Without all of the ‘secret’ hidden stuff that others do – The ones who charge for all the hidden extras, or stuff you don’t want – who have employees who seem to have joined straight after the Ark – whose idea of customer service is to do the least amount possible

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